Thursday, December 8, 2011

Friend Me? Risks to Artists Known and Trusted

Today's piece follows-up on my last post on building an online art gallery - more about building a brand, internet presence, a community to market your art with other artists you know and trust and clients who know and trust you. how-to-setup-art-gallery-website

To quote Drew at Skinny Artist, "The internet offers us as some unprecedented opportunities, as well as some unique challenges to selling our creative work online. Since most of our customers will never meet us face to face, they have to base their decision on what we say or do online." how-to-create-and-destroy-your-reputation-as-an-artist  Skinny Artist is chock-full of great advice for beginner and sage alike.

From Fine Art America site
My new website featuring larger studio oil paintings based on field studies and small acrylic paintings will be up this month. As I stated in the steps that I followed in planning my professional brand, this site will be the center of all other online presence. These works will be fresh off the easel and most are only sketched in as I write this post. I put considerable effort into building my brand.

My reputation as an artist is Critical to my art, which until recently, didn't exist online.

 Link to Fine Art America gallery featuring prints of this painting:

The Importance of Social Media Decisions: Friend me?

To Friend or not to friend, or Like, or Favorite, or allow Following?
As I wrote in my post about Facebook's 69 billion connections ( marketing-to-your-69-billion-facebook friends ), a lot of eyes see everything you say and do online. My Facebook page is a Professional Artist Page and my Twitter account is used as a global news feed for finance, the economy, and art news, with a little humor added for my sanity.

Family and friends and personal interests are wonderful to share with - just not on a business website. Facebook and Twitter are websites - you can Google yourself and find the most interesting things once you've setup these accounts. With a professional artist page, you don't have to deal with making a decision to "friend" or not to friend. You simply have more control.

My websites, including Facebook and Twitter are friendly to all artists and artisans and people who support the arts. If you market a service or product online, social media decisions are best made early in setting-up. Your reputation is at stake.

All the best,

Gail Kent
Gail Kent Studios

Find me or my work at the following addresses: 
 Twitter -,  and Facebook -

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